The Boomers are
Coming! The Boomers are Coming! Michael and Kirk Douglas, LL Cool J, Tony
Bennett, Rod Stewart, Earth, Wind & Fire, Lily Tomlin, Melissa and Joan
Rivers, Bobbi Brown, Maya Angelou, Richard Dreyfuss and Whoopi Goldberg
Among Those Confirmed to Appear
Event Expected to Generate
more than $24 Million for Boston Tourism Industry
AARP, one of the world's
largest member organizations with over 38 million members, today announced
it will bring its annual Life@50+ National Event & Expo to Boston, MA on
September 6-8, 2007. This national event for AARP members, friends and their
families will have something for everyone with three unforgettable days and
nights of the very best exhibits, experts and entertainment at the Boston
Convention & Exhibition Center in a relaxed atmosphere -- part class
reunion, part home, travel, health and high-tech expo, part summer concert
weekend and all fun.
"Life@50+ is all about
celebrating life and recognizing that it just gets better," said Bill
Novelli, AARP CEO. "This is a one-of-a-kind event that is both an
educational and fun environment for our members and brings top-notch
entertainment, notable speakers, and interactive exhibits straight to them."
More than 25,000 AARP
members and their friends from all 50 states and territories and 10
countries will flock to historic Boston to participate in this unique expo
and entertainment weekend, one of the largest events to date in Boston's new
convention center. In addition to top-notch entertainers Earth, Wind & Fire;
Rod Stewart; Lily Tomlin; and Tony Bennett, they will also experience
extensive exhibits; lifestyle, education and feature sessions with
politicians and entertainers; lectures and health and fitness classes. The
attendees will also hear renowned actors Kirk and Michael Douglas; Golden
Globe winner Hector Elizondo; funnyman Bob Newhart; red carpet duo Joan and
Melissa Rivers; basketball MVP Bill Russell; best-selling author Gail Sheehy;
fitness expert Richard Simmons; makeup mogul Bobbi Brown; poet Maya Angelou;
comedian Whoopi Goldberg and chef Ming Tsai.
AARP is pleased to welcome
the Platinum sponsors for the 2007 Life@50+ event: Anheuser-Busch, The Home
Depot, UnitedHealth Group and Walgreens. Additionally, approximately 350
exhibits will feature new and future technologies, model homes and
appliances, travel and leisure destinations, and a host of other products
and services-all under one roof. Attendees will also experience a variety of
interactive demonstrations such as taking a test drive at Toyota's "Highway
to the Future Mobile Hybrid Experience Tour" and testing their gaming skills
on the Nintendo Wii.
Life@50+ is expected to generate more than $24 million for the city of
Boston, according to the Destination Marketing Association International's
Direct Spending Calculation. Some key figures to note:
--25,000 = approximate number of expected attendees
--
20,000+ = approximate number of hotel rooms expected to be sold over
the course of the event.
-- 12,500 = approximate number of people expected to attend from across
the country, excluding Massachusetts
-- 4,000 = approximate number of local tours expected to be sold to
attendees
-- 1,800 = approximate number of local AARP volunteers participating and
working at Life@50+
-- 67+ = approximate number of sessions included in general admission
for all attendees
Among the many activities
planned for the event, attendees can wake up with a fitness class led by LL
Cool J and end the day at a post-concert "Ultra Lounge" running until 2 a.m.
In between they can get makeup advice from renowned beauty expert Bobbi
Brown, take in a flick on the silver screen at the "Movies for Grown Ups"
Film Festival, or receive financial advice from Jane Bryant Quinn.
Additional highlights from the event include:
Thursday, September 6th
AARP will open the
festivities with a conversation between legendary actors Kirk and Michael
Douglas. AARP University and Lifestyle sessions will take place throughout
the day. One afternoon session will feature sports legend and MVP Bill
Russell discussing community service. Evening entertainment will include a
concert from Tony Bennett, AARP Studio 50+ Nightclubs, the After Dark
Cabaret and the After Dark Ultra Lounge.
Friday, September 7th
Lifestyle sessions from
comedian Bob Newhart, Bobbi Brown, Gail Sheehy and more will cover topics
including "Looking Your Best after 50" and "Pursuing the Passionate Life."
Plus, take a trip down the red carpet with Joan and Melissa Rivers and end
the day with entertainment from comedian Lily Tomlin and Earth, Wind & Fire.
Saturday, September 8th
Kick off the morning
working out with Richard Simmons and then jump into lifestyle sessions
including cooking with celebrity chef Ming Tsai. The day's activities will
also feature the 2011 Council, a unique blend of political, academic, social
and cultural expertise of diverse individuals
who have placed their
imprint upon the American fabric and the baby boom generation. The evening
will feature Hector Elizondo discussing "Mindfulness in the 21st Century"
and a concert by Rock and Roll Hall of Famer Rod Stewart.
All Three Days
Each
day throughout Life@50+, attendees can participate in the AARP
University, the Life@50+ education track where members and guests take in
informational and interactive programs on the hottest AARP research,
issues, and programs related to people 50+. The faculty is composed of AARP
experts and leading authority speakers from profit, nonprofit and
government sectors. AARP University Workshops are the newest addition to
AARP
University. They are small interactive discussions and specialized
hands-on programs focused on special subjects, issues, needs, trends, or
skills relevant to the professional or personal needs of people 50+. Also,
the
exhibit hall will showcase health and fitness, new home and auto
design, personal finance, advocacy, travel, entertainment and community
service.
TICKETS
Admission to Life@50+ for AARP members is $15, for
non-members, $27.50. The entry fee includes access to Exhibitions, Exhibit
Floor Performance Stage, Opening and Closing Shows, and Educational Sessions
for all three days at one great price. Concert tickets range from $12.50 to
$80, depending on the seats. For more information or to register online go
to http://www.aarp.org/events.
About AARP
AARP is a nonprofit,
nonpartisan membership organization that helps people 50+ have independence,
choice and control in ways that are beneficial and affordable to them and
society as a whole. We produce AARP The Magazine, published bimonthly; AARP
Bulletin, our monthly newspaper; AARP Segunda Juventud, our bimonthly
magazine in Spanish and English; NRTA
Live & Learn, our quarterly newsletter for 50+
educators; and our website,
http://www.AARP.org.
AARP Foundation is an affiliated charity that provides security, protection,
and empowerment to older persons in need with support from thousands of
volunteers, donors, and sponsors. We have staffed offices in all 50 states,
the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
