With $1 Trillion Household Income, Healthy 50+ Americans
become prime target for marketers of Wellness Products
NEW YORK, NY--(Marketwire - March 30, 2011) -
Financial and physical wellness have become mainstays of Baby Boomers, as
they and other influential older American adults continually discover that
some things in life truly do get better with age -- including themselves.
According to
Healthy 50+ Americans: Trends and
Opportunities in the Emerging Wellness Market by
Packaged Facts, changes in thinking about what it means to get old have
occurred alongside a rising concern by consumers of all ages about doing
what it takes to improve their health and wellness.
"As Boomers turn 50
and enter their 60s, they carry with them a firm belief that getting older
means getting better. Many look at aging simply as another life stage filled
with opportunities for reinventing themselves and experiencing new
possibilities for personal growth rather than as a signal to wind down their
lives," says Don Montuori, publisher of Packaged Facts.
The report defines
"Healthy 50+ Consumers" as the 26 million Americans 50 years and over who
are pursing a wellness regime that includes healthy eating and regular
exercise activities such as fitness walking or swimming. Healthy 50+
Consumers have an aggregate household income of $1 trillion, and comprise
25% of adults in their age group and 12% of all adult consumers.
Packaged Facts
projects that the aggregate household income of Healthy 50+ Consumers will
total $1.3 trillion in 2015, representing cumulative growth of 29% between
2010 and 2015.
The financial strength
of Healthy 50+ Consumers makes them a formidable force regarding the
nation's big picture economic stability and recovery. Nearly one in four
(24%) Healthy 50+ Consumers has a household income of $100,000 or more,
compared to 17% of other consumers in this age group. They are also more
confident about the overall economy and their own financial futures. In
addition, Healthy 50+ Consumers shop more often, dine out more regularly and
travel more frequently.
Marketers of consumer
goods and services have made Healthy 50+ Consumers prime targets. And
because healthy eating is a key aspect of a wellness program for those in
the 50+ age group, food companies have begun to aggressively target the
cohort, especially since Healthy 50+ Consumers are a critical segment for
supermarkets and specialty food stores focusing on organic and natural
foods. Further, exclusive data from Packaged Facts' consumer survey indicate
that Healthy 50+ Consumers are far more willing to pay a premium when
purchasing "better-for-you" grocery products compared to their peers.
Healthy 50+ Americans:
Trends and Opportunities in the Emerging Wellness Market
offers a look into the future of an America where 50+ consumers will
generate an increasingly large share of consumer spending power. The report
also includes insights into the thinking and behavior of 50+ consumers who
are "concerned with wellness."
These are defined as respondents to Packaged Facts
February 2011 Online Consumer Survey who agree with the statement "My daily
routine is significantly affected by wellness goals and concerns." For
further information, please visit:
http://www.packagedfacts.com/Healthy-Attitudes-Activities-6135736/.
About Packaged Facts
- Packaged Facts, a division of MarketResearch.com, publishes market
intelligence on a wide range of consumer market topics, including consumer
goods and retailing, foods and beverages, demographics, pet products and
services, and financial products. Packaged Facts also offers a full range of
custom research services.
