Boomers' Finances
Baby Boomer Buying Power - Understanding the Cultural Value Mosaic of the 50+ Consumer...Spending power of baby boomers will increasingly be shaped by 6 underlying principles, or "cultural values". These values− such as efficiency, social responsibility, and transparency− represent the characteristics 50+ consumers look for in products and services...(click here to read rest of story)

Boomers' Health
Physical inactivity poses greatest Health Risk to Americans...As many as 50 million Americans are living sedentary lives, putting them at increased risk of health problems and even early death, a leading expert in exercise science told the American Psychological Association today...Speaking at APA’s 117th Annual Convention, Steven Blair, PED, called Americans’ physical inactivity “the biggest public health problem of the 21st century...” (click here to read rest of story)

Boomers Health
Aging in the 21st Century: Longer Lives Can Still Lead to Happier Golden Years...As more people live well into their 80s and 90s, it’s reassuring to know that most people get happier as they age and exert more emotional control than younger adults, according to researchers who spoke at the 117th Annual Convention of the American Psychological Association...“Life expectancy changed because people changed the way they lived,” said Laura Carstensen, PhD. “Now that we’re here, we have to keep adapting...We are in the middle of a second revolution and it’s up to us to make adulthood itself longer and healthier...” (click here to read rest of story)

Seniors' Finances
Baby Boomers leaving Big Cities and Big Prices for Best Boomer Towns... Best Boomer Towns website and Talk Radio Show on Voice America's Variety Network provide active and affordable retirement community information for the nation's 78 million baby boomers born between 1946 and 1964 (ages 45 - 63) that are beginning to retire in the U.S. The recession is accelerating boomer's moving from larger cities to smaller towns for lower costs of living, less stress and more living...(click here to read rest of story)

In the Community
RV travel expected for Baby Boomers...Despite the tough economy, Baby Boomers are expected to hit the road in recreational vehicles as part of their retirement experience...With the arrival of spring and the travel season ahead RV veterans and probably many rookies are thinking about the wide open spaces and key among them are the Baby Boomers, who make up a good portion of the on-the-road market...(more)

Boomers' Workplace
Conference Board Issues Guide for Managers On Speaking with MatureWorkers About Retirement...As baby boomers move closer to the traditional retirement age, corporations are being challenged to keep mature workers engaged, retain their knowledge within the organization, and harness the benefits of an intergenerational workforce...The Conference Board has issued Putting Experience to Work – A Guide to Navigating Legal and Management Issues Relating to a Mature Workforce to fill the gap in knowledge – legal, managerial, and cultural – on how to engage mature workers and get the most from their knowledge and abilities...(more)

Boomers' Relationships
Negativity is contagious, study finds...Though we may not care to admit it, what other people think about something can affect what we think about it. This is how critics become influential and why our parents’ opinions about our life choices continue to matter, long after we’ve moved out. But what kind of opinions have the most effect" An important new study in the Journal of Consumer Research reveals that negative opinions cause the greatest attitude shifts, not just from good to bad, but also from bad to worse...(more)