Boomer Diets, Dietary
When Consumers use the Nutrient Rich Foods Index, better choices are made
With the obesity epidemic impacting American health care, a new study led by Karen Glanz, Ph.D., M.P.H., at the University of Pennsylvania Perelman School of Medicine and the School of Nursing, researchers at RTI International, and the Nutrient Rich Foods Coalition found that educating consumers to use the Nutrient Rich Foods approach to eating is an effective means of promoting healthful shopping and eating patterns, and improving diet quality...(read more)

Boomer Health
Substance Abuse on the Rise Among Baby Boomers
Caron Treatment Centers provides insight into the causes of the growing issue of addiction among older Americans. The need for substance abuse treatment services for older Americans is expected to double by 2020, according to experts at The Hanley Center, a Caron Treatment Center...(read more) 

Boomer Caregivers
Caregiving costs Americans $3 trillion in lost wages, pension and Social Security benefits.
Americans who provide care for their aging parents lose an estimated three trillion dollars in wages, pension and Social Security benefits when they take time off to do so (read more)

Boomer Caregivers
Will 'A Call A Day' Help the Squeezed Sandwich Generation and the Senior Baby Boomers?.
New program offers 'A Call A Day' across the USA to help those with senior and vulnerable relatives...(read more)

Boomers' Finances
With $1 Trillion Household Income, Healthy 50+ Americans become prime target for marketers of Wellness Products.
Financial and physical wellness have become mainstays of Baby Boomers, as they and other influential older American adults continually discover that some things in life truly do get better with age -- including themselves...(read more) 

Boomers' Finances
Baby Boomer Buying Power - Understanding the Cultural Value Mosaic of the 50+ Consumer
Spending power of baby boomers will increasingly be shaped by 6 underlying principles, or "cultural values". These values− such as efficiency, social responsibility, and transparency− represent the characteristics 50+ consumers look for in products and services...(read more)

Boomers' Health
Physical inactivity poses greatest Health Risk to Americans
As many as 50 million Americans are living sedentary lives, putting them at increased risk of health problems and even early death, a leading expert in exercise science told the American Psychological Association today...Speaking at APA’s 117th Annual Convention, Steven Blair, PED, called Americans’ physical inactivity “the biggest public health problem of the 21st century...” (read more)

Boomers Health

Aging in the 21st Century: Longer Lives Can Still Lead to Happier Golden Years
As more people live well into their 80s and 90s, it’s reassuring to know that most people get happier as they age and exert more emotional control than younger adults, according to researchers who spoke at the 117th Annual Convention of the American Psychological Association...“Life expectancy changed because people changed the way they lived,” said Laura Carstensen, PhD. “Now that we’re here, we have to keep adapting...We are in the middle of a second revolution and it’s up to us to make adulthood itself longer and healthier...” (read more)